Free AI prompts for real estate agents

Write a 45-second cold call script for the owner of an expired listing. I'm [YOUR NAME] with [YOUR BROKERAGE].

What I know from the MLS history:
- Property type: [HOUSE / CONDO / TOWNHOUSE]
- Time on market: [X MONTHS]
- List price and any reductions: [PRICE HISTORY]
- My read on why it didn't sell: [PRICING / PHOTOS / MARKETING / CONDITION / ACCESS]

Tone: confident, empathetic, not pushy. Acknowledge their frustration, show I've studied their listing, and ask one question that opens a conversation rather than pushing for a meeting. Don't criticize the previous agent. End with a soft ask for 15 minutes to share what I'd do differently, no obligation.

Then give me short replies to 3 likely objections: "We're taking it off the market," "We're relisting with the same agent," and "Agents keep calling us."

Write promotional copy for my open house.

Property details:
- Address: [ADDRESS]
- Price: $[PRICE]
- Beds: [BEDS] | Baths: [BATHS] | Sq ft: [SQFT]
- Standout features: [2-3 FEATURES THAT MAKE IT SPECIAL]
- Open house: [DATE + TIME]
- Hosted by: [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE]

Generate:
1. Email subject line (under 50 chars) for my client database
2. Email body (under 200 words) with one unique angle, ending with [RSVP LINK]
3. 3 social posts (Instagram, Facebook, LinkedIn)
4. Yard sign tagline (under 8 words)
5. 45-second door-knocking script inviting nearby neighbors

Follow Fair Housing guidelines: describe the property, not the ideal buyer. Only use the features I listed; don't invent upgrades or nearby amenities.

Write a 75-word email reply to a buyer lead I just received from [ZILLOW / REALTOR.COM / OTHER PORTAL].

Context:
- Lead's name: [NAME]
- Property they asked about: [ADDRESS / TYPE]
- Their stated timeline: [IF AVAILABLE]
- One fact I've checked about this property: [E.G. DAYS ON MARKET, RECENT PRICE CHANGE, HOA FEE, SHOWING AVAILABILITY]

Goals:
1. Sound personal and prompt, not like an auto-responder
2. Use my fact, and add no other details about the property or area
3. Suggest one specific next step (a 10-minute call this evening or a showing time)
4. Sign off as [YOUR NAME], [YOUR BROKERAGE], with [YOUR PHONE] for a direct text

Also write 2 subject lines.

Write a 90-word email reply to a buyer who says they're "just looking" for the next 6-12 months.

Goal: stay in their orbit without being pushy.

What I can offer right now: [SAVED SEARCH / MONTHLY MARKET SNAPSHOT FROM MY MLS / BUYER GUIDE / LENDER INTRO]
What I know about their interests: [AREAS, PROPERTY TYPE, PRICE RANGE IF SHARED]

The email should:
- Acknowledge their timeline genuinely
- Offer the one useful thing above, with no invented market trends or predictions
- Set expectations for a light monthly check-in
- NOT push for a showing
- End with: "Reply with the type of property you're curious about and I'll set up a search alert for you."

Sign off as [YOUR NAME], [YOUR BROKERAGE].

Write a re-engagement email for a real estate lead who hasn't responded in 90 days.

Their last activity: [SHOWING / EMAIL / CALL, AND WHAT WE TALKED ABOUT]
Original interest: [BUYING / SELLING / SPECIFIC PROPERTY]
New information I can share: [PASTE A NEW LISTING, PRICE CHANGE OR MARKET STAT FROM MY MLS]

The email should:
- Not guilt-trip them about going quiet
- Lead with the new information above; add no other market facts, rate figures or predictions
- Give them an easy out if they're no longer interested
- Make it easy to say yes to ONE small thing (a one-word reply, an updated search)
- Stay under 120 words, with 3 subject line options

Sign off as [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE].

Write a listing description using only the facts below. Do not invent features, upgrades or measurements.

Address: [ADDRESS]
Price: $[PRICE]
Beds / baths / sqft: [BEDS] / [BATHS] / [SQFT]
Lot size: [LOT SIZE]
Year built: [YEAR]
Style: [STYLE]
Key features and upgrades (with years): [LIST 5-8 FEATURES]
Nearby amenities with distances: [PARKS / TRANSIT / SHOPPING]
The one thing that makes it special: [UNIQUE FEATURE]

Give me:
1. MLS description under [MLS CHARACTER LIMIT] characters, specific and vivid
2. A headline under 12 words
3. Five punchy feature bullets
4. Instagram, Facebook and LinkedIn captions, each with a different angle

Avoid clichés: charming, cozy, must-see, won't last, immaculate, gem, pride of ownership. Follow Fair Housing guidelines: describe the property, not the ideal buyer.

My listing: [ADDRESS], $[PRICE], [BEDS/BATHS/SQFT]. Top features and recent updates: [LIST]. Nearby amenities: [LIST]. Seller quote about what they'll miss: [QUOTE OR 'NONE'].

Write 15 social captions to post over 14 days, each from a different angle. Rotate through: one standout feature, how a room lives day to day, nearby amenities from my list, behind-the-scenes prep, open house promo ([DATE/TIME]), value explained with the facts above, what the sellers will miss, styling ideas, and the updates the sellers made.

For each: caption under 100 words, 5-8 relevant hashtags, and the photo or video to pair with it. End each caption with "Listed by [YOUR NAME], [YOUR BROKERAGE]."

Use only the facts I gave you. Follow Fair Housing guidelines: describe the property, not the ideal buyer.

Write a 30-second Instagram Reel script for my listing.

Property: [ADDRESS], [BEDS/BATHS/SQFT], standout feature: [FEATURE], other highlights: [LIST 4-5]

Format:
Hook (0-3 sec): stops the scroll, not "Check out this listing!"
Body (3-25 sec): 5 quick highlights, one shot each
CTA (25-30 sec): what to do next

Output:
1. Word-for-word voiceover with timestamps
2. On-screen text per shot, under 6 words each
3. Shot list: what to film and how (slow push-in, pan, reveal)
4. Music mood and tempo to search for in Instagram's audio library
5. Caption under 150 characters, ending with [YOUR BROKERAGE]
6. 10 hashtags

Use only the features I listed. Follow Fair Housing guidelines: describe the property, not the ideal buyer.

My buyer just got their home inspection report and feels overwhelmed. Report findings (personal details removed): [PASTE REPORT FINDINGS]

Inspection contingency deadline: [DATE]. Relevant contract terms: [REPAIR REQUEST LIMITS, AS-IS CLAUSE, OR 'STANDARD']

Please:
1. Sort every finding into Safety/Major (address before closing), Important (negotiate or budget) and Minor (FYI), quoting the report's wording
2. For each Safety/Major and Important item, list options: seller repair, credit, specialist evaluation, accept and budget, or cancel under the contingency
3. Draft a calm, plain-English email to the buyer with a one-page summary

Don't estimate repair costs or diagnose beyond the report; flag items that need a licensed contractor's quote. Remind me that repair requests and cancellation must follow our contract, and to confirm with my broker.

Write a 250-word email to my buyer 5 days before closing.

Closing: [DATE, TIME, LOCATION OR REMOTE/MOBILE NOTARY, TITLE OR ESCROW COMPANY]
Final walkthrough: [DATE AND TIME]

Cover:
- What to bring: photo ID plus the title company's list: [PASTE THEIR LIST]
- Final walkthrough: what to check (agreed repairs done, systems and appliances working, nothing left behind that shouldn't be)
- Wire fraud warning, prominently: never follow wiring instructions from an email or text; call the title company at a number verified independently before sending money; I will never email wiring changes
- Utilities: schedule transfers of [LIST] for closing day
- A reminder that I'll be there with them

End with: "Excited for you. Anything else on your mind?" Sign as [YOUR NAME], [YOUR PHONE].

Create a one-page "Get Your Home Ready to List" checklist I'll send a seller 7-14 days before we go live. From: [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE].

Home details: [HOME TYPE, AGE, OCCUPIED OR VACANT, KNOWN ISSUES, LISTING DATE]

Sections:
- Curb appeal
- Decluttering, room by room
- Small repairs worth doing vs. ones to leave (flag anything that needs an inspector or contractor)
- DIY staging basics
- Photo-day prep (what to clear, what to add)
- Showing prep (lockbox, pets, and securing valuables, medications, firearms, and personal papers)
- Documents to gather (HOA docs, warranties, permits, utility bills, disclosure info)

Mark items that vary by state, HOA, or municipality so I can confirm them. Scannable checkboxes, plain language, no jargon.

A seller wants to list at [SELLER'S PRICE]; my comps support [MY PRICE RANGE]. Write a 4-step conversation script to walk them back without losing the listing.

My comps: [PASTE 3-6 CLOSED AND ACTIVE COMPS: ADDRESS, PRICE, SQ FT, CONDITION, DAYS ON MARKET]
Their reasoning: [WHY THEY WANT THAT PRICE, E.G. WHAT THEY OWE, A NEIGHBOR'S SALE, AN ONLINE ESTIMATE]

Steps:
1. Acknowledge their anchor without arguing
2. Reframe with the comps above
3. Cost of overpricing (days on market, price reductions, buyer perception), using only my numbers, not national statistics
4. Compromise: e.g., a trial price with agreed review dates and reduction triggers in writing

For each step: what to say, a question to ask, and how to respond if they push back.

Write a weekly update email template for my listing sellers, from [YOUR NAME], [YOUR BROKERAGE].

This week's data (use only this): [SHOWINGS COUNT, FEEDBACK NOTES, PORTAL VIEWS/SAVES, NEW COMPETING LISTINGS, RECENT NEARBY SALES OR PRICE CHANGES]

Sections:
- Showings this week and a short feedback summary
- Feedback themes (about the property, price, and condition only)
- Online activity
- Market context: what's listing and selling around them
- My recommendation: no change, marketing tweak, or price discussion
- One personal touch

Tone: transparent and calm, even when the news is bad. Under 250 words. Use [PLACEHOLDERS] for any number I didn't provide.

Design a 12-month email and text campaign for past clients (people I've closed with). I'm [YOUR NAME] with [YOUR BROKERAGE] in [CITY, STATE].

Goals: stay in their referral consideration set, be a useful local resource beyond sales, never annoy them. Mix themes: home anniversary, market update, seasonal maintenance, local happenings, personal note, useful resource. No more than 4 texts in the year.

For each month:
- Channel (email or text)
- Theme
- Subject line (emails)
- 2-3 sentence preview

For market updates, leave [MARKET STAT FROM MY MLS] placeholders; don't invent numbers. For local content, leave [LOCAL EVENT/BUSINESS] placeholders. Only text contacts who've agreed to receive texts, with an easy opt-out. Avoid "Thinking of you" and "Hope all is well."

Write a "1 year in your home" anniversary email to a past buyer.

Details: [CLIENT FIRST NAME, PROPERTY ADDRESS, CLOSING DATE, ONE MEMORY FROM WORKING TOGETHER]
Market context from my data: [RECENT NEARBY SALES OR PRICE TREND, OR LEAVE BLANK]

Include:
- Their closing date and the memory above
- A light market note based only on my data, plus an offer to prepare a free comparative market analysis of their home's current value
- A soft, no-pressure question about whether the home still fits their plans
- Sign-off from [YOUR NAME], [YOUR PHONE]

Don't estimate their home's value or invent market numbers. Under 200 words.

I just closed with a client: [CLIENT FIRST NAME, WHAT WE DID TOGETHER, ONE HIGHLIGHT]. Write scripts asking for a Google review.

Channels: text, email, and in person.

For each:
- The exact ask and best timing
- How to share my direct review link [MY GOOGLE REVIEW LINK] so it's one click
- One follow-up if there's no response

Also cover:
- Prompts that help them write (what the process was like, what stood out) without writing the review for them
- How to thank them for any rating, including 3-4 stars, without pressuring them to change it
- How to respond gracefully if they decline

Follow Google's review policies and FTC rules: no incentives, no asking for 5 stars specifically. Tone: confident, not desperate, no apologizing for asking.

My seller just received an offer of $[OFFER PRICE] on a listing priced at $[LIST PRICE]. Other terms: [TERMS]. Days on market: [DAYS]. Showing and offer activity so far: [ACTIVITY]. Recent comps: [PASTE COMPS].

Generate:
1. A simple framework for deciding whether to counter or reject, and when each makes sense
2. Three responses ranging from firm to opportunity-creating (e.g., a comp-backed counter, a counter on terms, an invitation to submit a revised offer)
3. The exact message to the buyer's agent for each
4. A short script for calming my seller and keeping them focused on net proceeds

Tone: never insulting, always informative. Base any pricing argument only on the comps I provided.

The appraisal came in at $[APPRAISED VALUE], which is $[GAP AMOUNT] below the contract price of $[CONTRACT PRICE]. I represent the [BUYER / SELLER]. Loan type: [CONVENTIONAL / FHA / VA / OTHER]. Appraisal contingency terms and deadline: [TERMS AND DATE]. Comps the appraiser used vs. comps I have: [PASTE BOTH].

Generate:
1. The main options (buyer covers the gap, seller reduces price, split the difference, request a reconsideration of value, walk away) and when each fits
2. The risks of each for my client
3. A script for the conversation with my client
4. A script for the agent-to-agent conversation
5. Creative solutions agents often miss

This is a draft only. I'll confirm contract rights with my broker or an attorney and loan-specific rules with the lender.

Build me a 30-day Instagram content calendar for a real estate agent in [CITY, STATE]. My niche: [NICHE]. Local facts I can use: [PASTE MARKET STATS, EVENTS, FAVORITE LOCAL SPOTS].

Mix:
- 30% educational (buyer and seller tips, market updates using only the data I provided)
- 25% listings (mine, or other brokers' with permission)
- 20% local lifestyle (events, businesses, places)
- 15% behind the scenes
- 10% personal

For each day: post type (Reel, carousel, single image, story), hook, caption under 100 words, and 8 hashtags. Sort by week.

Follow Fair Housing guidelines: describe the property, not the ideal buyer, and never describe areas by who lives there or as "safe." Mark any post that needs a stat I haven't supplied with [VERIFY].

Write 5 TikTok scripts (30-45 seconds each) for first-time buyers in [CITY, STATE]. Local details I can use: [PASTE MEDIAN PRICE, TYPICAL DAYS ON MARKET, ASSISTANCE PROGRAMS].

Each script needs:
- A hook in the first 3 seconds
- Education plus entertainment, not a sales pitch
- Local specifics drawn only from what I pasted
- One clear takeaway
- On-screen text, B-roll ideas, and an audio style (I'll pick a current sound in the app)

Topics:
1. The down payment myth
2. What you actually need to start house hunting
3. What $[PRICE POINT] gets you here
4. The biggest mistake first-time buyers make
5. How long buying really takes

Mark loan or program details [VERIFY WITH LENDER]. Follow Fair Housing guidelines: describe the property, not the ideal buyer.

Build a one-page monthly business review template for my real estate business, then fill it in with my numbers below.

Sections:
1. Pipeline status (count of leads in each stage)
2. KPIs: conversations, appointments, showings, offers written, closings, GCI
3. Marketing spend and ROI by channel
4. What worked / what didn't (3 bullets each)
5. Next month: 3 specific, measurable goals

My numbers this month: [PASTE ACTIVITY AND PIPELINE NUMBERS]
Marketing spend by channel: [PASTE SPEND]
Last month for comparison: [PASTE LAST MONTH OR "NONE"]

Calculate month-over-month changes, name the one metric that best explains my results, and mark any section where my data is missing instead of guessing.

Write 5 ways to ask for a referral, one for each situation:
1. Right after closing, while the client is happy
2. 30 days after closing
3. A sphere check-in (someone in my network who hasn't bought or sold with me)
4. After someone has already referred me once (thank them and keep the door open)
5. A soft ask that plants the seed without asking directly

Each under 50 words, conversational, never desperate. Give a text version and a spoken version for each. Sign texts as [YOUR NAME].

Don't promise cash, gift cards or other rewards for referrals; state license law and RESPA can restrict that. Remind me to check with my broker before sending any thank-you gift for a referral.

Write a 4-touch sequence over 30 days to reconnect with a past client I haven't spoken to in 12+ months.

Client: [FIRST NAME], bought or sold [ADDRESS OR AREA] in [YEAR]. What I remember about them: [NOTES].
Recent sales near their home, from my MLS: [PASTE 3-5 RECENT SALES]

Touch 1 (day 1): text, no ask, just something useful or personal
Touch 2 (day 7): email with a short update on their area, based only on the sales I pasted
Touch 3 (day 14): talking points for a genuine catch-up call
Touch 4 (day 30): coffee invite, only if they've responded

For each: exact wording and one line on why it works. Sign as [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE]. Include an easy opt-out line in the email, and offer a home value review rather than stating a value.

I'm referring a client to an agent in another state. Write two things:

1. A private email to the receiving agent confirming a [REFERRAL FEE %] referral fee, paid broker to broker under a signed referral agreement we complete before the intro, and how often I'd like updates.
2. A 3-way intro email (me, my client, the receiving agent) covering what the client wants (timeline, price range, property type, areas), why I chose this agent, and next steps.

Client: [CLIENT NAME, GOALS, TIMELINE, BUDGET]
Receiving agent: [AGENT NAME, BROKERAGE, MARKET, SPECIALTY]
Me: [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE], [YOUR EMAIL]

Share only what the client agreed I can share, with no personal or demographic details. Don't assume a "standard" fee. Flag state rules on disclosing the fee to the client for me to confirm with my broker.