Build a 12-month nurture campaign for past clients
A free follow-up & nurturing prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Design a 12-month email and text campaign for past clients (people I've closed with). I'm [YOUR NAME] with [YOUR BROKERAGE] in [CITY, STATE]. Goals: stay in their referral consideration set, be a useful local resource beyond sales, never annoy them. Mix themes: home anniversary, market update, seasonal maintenance, local happenings, personal note, useful resource. No more than 4 texts in the year. For each month: - Channel (email or text) - Theme - Subject line (emails) - 2-3 sentence preview For market updates, leave [MARKET STAT FROM MY MLS] placeholders; don't invent numbers. For local content, leave [LOCAL EVENT/BUSINESS] placeholders. Only text contacts who've agreed to receive texts, with an easy opt-out. Avoid "Thinking of you" and "Hope all is well."
AI output is a draft. Read every word before a client does.
When to use it
When you want past clients to think of you for referrals without flooding their inbox.
Tip for a better answer
Paste 3 past emails that got replies so it matches your voice, and ask for the plan as a table you can load straight into your CRM.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.